This course introduces basic entrepreneurial concepts and business operations, including business idea development, ethical and legal considerations, resource management, marketing communications, and business growth strategies. Students will engage in experiential learning by running their own business, incorporating digital marketing techniques (teaser, soft-sell, and hard-sell) via platforms like Facebook, Instagram, and WhatsApp. They will also document their performance in a business portfolio.
- Teacher: NOOR FZLINDA BINTI FABEIL Dr.
Mod Kursus: PTG