Course information

This is an elective course that provides students with knowledge in consumer behaviour toward perception, preference, and acceptance of food products.  Students are need to explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. This course  included the  consumer testing method to understand consumers’ food-related attitudes and how these methods can be effectively used. The knowledge and skills in the sensory area with focusing to the to consumer acceptance and behavior on food product is ambarked which focus on principles, procedures and data  analysis of consumer responses.