iTEL
Search results: 6046
![BT31303(SEKSYEN 2) PENGURUSAN STRATEGIK [2-2023/2024]](https://itel.ums.edu.my/pluginfile.php/715380/course/overviewfiles/STRATEGIC%20MGT.png)
BT31303(SEKSYEN 2) PENGURUSAN STRATEGIK [2-2023/2024]
An organization's senior management's roles include undertaking strategy formulation and implementation of the major goals, initiatives, and business activities on behalf of the owners and stakeholder groups. Such strategic management takes into consideration the capability and assessment of the internal and external environment of the organization by providing overall direction involving specifying the organization's objectives, developing plans to achieve the objectives, and allocating resources to implement the plans. This course therefore provides a foundation for the students to develop strategic plans and manage organizations.
(Dr. Salleh)
![BT31303(SEKSYEN 3) PENGURUSAN STRATEGIK [2-2023/2024]](https://itel.ums.edu.my/pluginfile.php/760293/course/overviewfiles/BT31303%20Coverpage.jpg)
BY10203 PENGENALAN KEPADA PELANCONGAN [1-2023/2024]
The course provides an overview of the travel and tourism industry and the evolution and growth of tourism, along with characteristic and key elements and structure of the tourism industry. Topics covered include understanding tourism demand and supply, operations and management of tourism businesses and resources, tourism impacts and trends. A variety of tourism concepts are presented that provide an overview of operating characteristics, trends in the development framework of tourist destinations, and issues that dominate tourism. Students are exposed to issues related to impacts and sustainable tourist destinations; and how can be promoted in a sustainable manner successfully, including factors influence the development of tourist products.
![BY20303 PERANTARA PELANCONGAN [2-2022/2023]](https://itel.ums.edu.my/pluginfile.php/47374/course/overviewfiles/beautiful-places-world-1200x900.jpeg)
BY20303 PERANTARA PELANCONGAN [2-2022/2023]
This course provides a practical view of tourism operations and management from the perspective of tourism intermediaries. This course provides the framework within which travel distribution occurs. Students will be introduced to the principles and practices of travel intermediaries exploring relevant theoretical concepts and current industry practices, with a focus on tour operators and travel agents. This includes the roles and responsibilities of travel intermediaries, travel formalities, itinerary planning, marketing, customer service skills as well as emerging trends within the travel industry.
![BY20503 PEMASARAN HOSPITALITI DAN PELANCONGAN [1-2023/2024]](https://itel.ums.edu.my/pluginfile.php/408386/course/overviewfiles/images.jpeg)
BY20503 PEMASARAN HOSPITALITI DAN PELANCONGAN [1-2023/2024]
Marketing for hospitality and tourism is the network of strategies and connections used to promote products and services in the travel industry. Marketing draws attention to destinations, hotels, transport services, and local activities while focusing on customer services and memorable experiences. This course will cover key branding and marketing principles, practices, and strategies applied in the tourism and hospitality industry. This course will also provide knowledge and application of steps to develop powerful tourism and hospitality brands and make decisions to manage or solve marketing problems.
![BY20803 PERJALANAN DAN PENGANGKUTAN [2-2023/2024]](https://itel.ums.edu.my/pluginfile.php/713118/course/overviewfiles/256249.jpg)
BY20803 PERJALANAN DAN PENGANGKUTAN [2-2023/2024]
The course examines the importance of contemporary issues and approaches in travel and transportation from the tourism perspectives. This course intoduces the link of transport infrastructures, demand and supply issues in tourism transportation and the impact on the human and environment of the tourism industry. Students are exposed to key operational issues including the challenges within which the tourist transport provision takes place, the factors influencing sustainable tourist-oriented transport services in destinations and the changing nature of the travel and transport systems.
![BY20903 PERNIAGAAN PELANCONGAN [1-2023/2024]](https://itel.ums.edu.my/pluginfile.php/408392/course/overviewfiles/Tourism%20Business.jpg)
BY20903 PERNIAGAAN PELANCONGAN [1-2023/2024]
This course is designed to expose students to understand the tourism business and practices process as well as the trends and modern travel and dimensions of tourism. It gives the perspective of what tourism means to countries, environments, and cultures. In addition, students will also learn the context and structure of tourism, attractions, planning and development, business functions and challenges, regulations and laws as well as customer service. At the end of this course, the student should be able to plan and propose a feasible tourism business project while analyzing emerging trends in the tourism industry.
![BY21003 PENGURUSAN OPERASI PELANCONGAN [2-2023/2024]](https://itel.ums.edu.my/pluginfile.php/713121/course/overviewfiles/daorkdd_1689523251.jpg)
BY21003 PENGURUSAN OPERASI PELANCONGAN [2-2023/2024]
This course provides a practical view of tourism operations and management from the perspective of travel intermediaries. This course provides the framework within which travel distribution occurs. Students will be introduced to the principles and practices of travel intermediaries exploring relevant theoretical concepts and current industry practices, with a focus on tour operators and travel agents. This includes the roles and responsibilities of travel intermediaries, travel formalities, itinerary planning, marketing, customer service skills as well as emerging trends within the travel industry.
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ITEL@UMS by Universiti Malaysia Sabah is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, MALAYSIA