Social Marketing is all about – using techniques and proven theory from the field of Marketing to address social issues mainly through attempting to change behaviour in ways that benefit society. In this course, we take Marketing step-by-step to create a Social Marketing Plan. The new edition of the classic 1989 Kotler/Roberto text covers each area of traditional marketing as it relates to Social Marketing in extensive detail, with in-depth case studies and examples taken from hundreds of real-life Social Marketing campaigns.

This course is designed to provide an introduction to the theory and practice of contemporary labour economics. The primary focus of this course will be on developing an understanding of the determinants of wage rate and employment levels in labour market. The analytical tools of neoclassical economics will be used to examine contemporary policy issues. Topics of discussion include supply and demand of labour, labour market equilibrium, wage determination and structure, and migration.