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![BG20103(SEKSYEN 1) KELAKUAN PENGGUNA [2-2023/2024]](https://itel.ums.edu.my/pluginfile.php/715797/course/overviewfiles/CB%20PIC.png)
BG20103(SEKSYEN 1) KELAKUAN PENGGUNA [2-2023/2024]
Hi all,
A big welcome to the BG20103 Consumer Behaviour Course. I am excited that we could all learn together some imperative in consumer behaviour that will help shape you as a marketing professional in the future.
This course focuses on understanding the major factors underlying consumer behavior. We explore theories and research emanating from marketing, psychology, and sociology, and learn to use these to better understand and predict how consumers will respond to marketing actions.
Hope we will have a great semester learning together.
Best regards,
DR BAMINI KPD BALAKRISHNAN
![BG20103(SEKSYEN 2) KELAKUAN PENGGUNA [2-2023/2024]](https://itel.ums.edu.my/pluginfile.php/712941/course/overviewfiles/Cover%20.jpeg)
BG22303 PERANCANGAN DAN PENGURUSAN PRODUK [2-2022/2023]
This course mainly offers to second year student major in Marketing who will be expose into the concept and theories in product management and planning.
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