iTEL : Learning Management System Universiti Malaysia Sabah : Search results

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The course aims to introduce the fundamental theories of international trade. The student will learn about applied and policy approaches to studying international business economics and trade. The key topics analyzed are the origin and the pattern of international trade, comparative statics of international trade equilibria causes and consequences of trade restriction and liberalization, and inter and intra-trade integration. The course also aims to expand student knowledge according to the recent international trade and economic issues compared to the theories of international trade and its application in analyzing significant issues about globalization and economic management.

Teacher: JARATIN BIN LILY Dr.

BA32503 PENGURUSAN PRODUK DAN JENAMA ANTARABANGSA [2-2022/2023]

This course provides an understanding of product and brand management concepts in the context of the global marketplace that emphasizes the importance of product and brand strategy in meeting customer needs and sustaining a competitive advantage. It covers various marketing elements, including product management, new product development process, digital marketing strategies and brand equity. Throughout the course, students will gain an understanding of the international marketing environment and its impact on product and brand management. This will include an overview of factors through country, industry and consumer analysis that influence the development and implementation of product and brand strategies in different counties of the world. Overall, this course aims to equip students with the knowledge and skills necessary to succeed in a global business environment by developing effective product and brand strategies that meet customer needs and drive business growth.

Teacher: JARATIN BIN LILY Dr.

BA32503(SEKSYEN 1,2) PENGURUSAN PRODUK DAN JENAMA ANTARABANGSA [2-2023/2024]

This course provides a comprehensive understanding of product and brand management within the global marketplace. It emphasises the critical role of strategic planning in maintaining competitiveness and meeting evolving customer needs. Throughout the course, students will explore various essential marketing elements, including product management, the new product development process, brand management, and digital marketing strategies. Additionally, they will gain insights into the complexities of the international marketing environment and how factors such as country-specific regulations, industry dynamics, and consumer preferences influence product and brand strategies on a global scale. By analysing these factors, students will develop the skills necessary to create effective strategies tailored to different regions, enabling them to navigate and thrive in the global business landscape successfully.

Teacher: CHEW TZE CHENG @ NUR ALESHA CHEW Dr.

BA32603 KELAKUAN PENGGUNA ANTARABANGSA [2-2022/2023]

BA32603 KELAKUAN PENGGUNA ANTARABANGSA [2-2023/2024]

Fakulti Perniagaan, Ekonomi dan Perakaunan

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Teacher: NOR AZMA BINTI RAHLIN Dr.

BA6013 INTERNATIONAL BUSINESS [2-2022/2023]

Globalisation has led to intense cross-border transactions as individuals, firms, and governments engage in international business. National boundaries do not insulate organisations from foreign competition, and the success or failure of organisations will depend on the ability of managers to operate in this dynamic business world. Therefore, a study of international business is needed by MBA students to understand the complexities of cross-border transactions and how firms face the challenges of globalisation. This course will provide an overview of the international business environment, the opportunities, and the risks that firms encounter when doing business internationally. Students will be exposed to the salient differences between domestic and international business, thus providing the foundation for actions taken in actual situations in the international business environment. Such knowledge will enable students to advise or manage businesses that compete internationally.

Teacher: CHEW TZE CHENG @ NUR ALESHA CHEW Dr.Teacher: MD. MAHMUDUL HAQUE Dr.Teacher: RINI SURYATI BINTI SULONG Dr.Teacher: NAJIHAH HANISAH BINTI MARMAYA Professor Madya Dr.