Globalisation has led to an intense growth in cross-border transactions as individuals, firms and governments engage in international business. This course aims to provide an overall idea of the wide range of international business issues that firms operate globally will face. Students will analyse the issues in terms of their root cause, impact on international firms, and possible solutions to the issues

In an era characterized by unprecedented globalisation, international business has become a central force driving economic, political, and social change. This course aims to provide students a comprehensive understanding of the multifaceted challenges and opportunities faced by firms operating in a global context. Through critical analysis and thoughtful exploration, students will delve into the complex landscape of international business and develop the skills necessary to navigate this dynamic environment. Through critical analysis and in-depth investigation, students will gain insight into the complex landscape of international business issues and develop the necessary skills to navigate this dynamic environment.

This course is intended to give the students greater understanding of the details of International Operation Management (IOM), issues involve when involve with global operations in different countries, risk and how to manage risk. and how to make sure products produce can be sold.

The course aims to introduce the fundamental theories of international trade. The student will learn about applied and policy approaches to studying international business economics and trade. The key topics analyzed are the origin and the pattern of international trade, comparative statics of international trade equilibria causes and consequences of trade restriction and liberalization, and inter and intra-trade integration. The course also aims to expand student knowledge according to the recent international trade and economic issues compared to the theories of international trade and its application in analyzing significant issues about globalization and economic management.

This course provides an understanding of product and brand management concepts in the context of the global marketplace that emphasizes the importance of product and brand strategy in meeting customer needs and sustaining a competitive advantage. It covers various marketing elements, including product management, new product development process, digital marketing strategies and brand equity. Throughout the course, students will gain an understanding of the international marketing environment and its impact on product and brand management. This will include an overview of factors through country, industry and consumer analysis that influence the development and implementation of product and brand strategies in different counties of the world. Overall, this course aims to equip students with the knowledge and skills necessary to succeed in a global business environment by developing effective product and brand strategies that meet customer needs and drive business growth.

This course provides a comprehensive understanding of product and brand management within the global marketplace. It emphasises the critical role of strategic planning in maintaining competitiveness and meeting evolving customer needs. Throughout the course, students will explore various essential marketing elements, including product management, the new product development process, brand management, and digital marketing strategies. Additionally, they will gain insights into the complexities of the international marketing environment and how factors such as country-specific regulations, industry dynamics, and consumer preferences influence product and brand strategies on a global scale. By analysing these factors, students will develop the skills necessary to create effective strategies tailored to different regions, enabling them to navigate and thrive in the global business landscape successfully.