iTEL
Globalisation has led
to intense cross-border transactions as individuals, firms, and governments
engage in international business. National boundaries do not insulate
organisations from foreign competition, and the success or failure of
organisations will depend on the ability of managers to operate in this dynamic
business world. Therefore, a study of international business is needed by MBA
students to understand the complexities of cross-border transactions and how
firms face the challenges of globalisation. This course will provide an
overview of the international business environment, the opportunities, and the
risks that firms encounter when doing business internationally. Students will
be exposed to the salient differences between domestic and international
business, thus providing the foundation for actions taken in actual situations
in the international business environment. Such knowledge will enable students
to advise or manage businesses that compete internationally.
The course exposes students to the basic entrepreneurial concepts and the key principles of business operations, such as developing successful business ideas through an effective business model, preparing proper ethical and legal aspects for starting and managing a business, planning and managing resources (finance and physical assets), undertaking effective marketing communications and preparing for future growth for a business. The course particularly focuses on students’ experiential entrepreneurial learning where students are required to take up their own business that embeds digital marketing communication techniques, i.e. teaser, soft-sell, and hard-sell using digital tools like Facebook, Instagram and WhatsApp in their sales practical activity, as well as reporting the performance in a business portfolio.
Course Synopsis
This course design to help the learners to gain learning experience by embarking on Learning Management System (LMS) true MOODLE platform.
Learning Outcome
After complete this course, student are able to :
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Faculty/Pusat : Pusat Kokurikulum dan Pemajuan Pelajar
Course Code : EK00702 PIDATO
Semester : 1 – 2024/2025
Course Information:
Lecturer Information
Name : Mohammad Norazmi bin Haris
Office : Pusat Komunikasi Korporat, UMS
Phone Number : 014 675 7070
Email Address : mn_azmi@ums.edu.my
Lecture
Date : Saturday/Sunday (Base on PKPP timetable)
Time : 9.00 am - 11.00 am
Course Description:
This course aims to expose and educate students on the effective communication techniques used daily and for public speaking and elocution. Students will learn the language style and methods to choose suitable contents for public speaking. In class, students will be asked to familiarize themselves in speaking, building confidence and being smart in choosing the right words and sentence to convey specific meaning. Soft skills are a very important thing in this course, not only do we learn in speaking, but we will also learn soft skills for how to be someone who has various skills in the future.
Course Delivery Method:
- Lectures, discussion activities and LDK training.
- Activities based on modules prepared by PKPP UMS and carried out according to the current academic calendar.
- The lecture meeting session does not have to be conducted only in the lecture room, instead the location of the meeting can be changed according to the suitability of the topic and OBTAINING mutual AGREEMENT between the trainer and the student.
- Community activities outside the campus through the UMS SPRINT Program.
- Extracurricular Carnival Activities.
Used of Blended Learning:
- 70% Face-to-face Learning.
- 30% Online Learning
Course Materials:
- Field Lecture Slides according to course requirements:
§ Week 1 – Introduction Pidato Course
§ Week 2 – Field Course and Discussion for UMS-SPRINT Paperwork
§ Week 3 – Field Course and Presentation UMS-SPRINT Paperwork
§ Week 4 – Field Course and Submit UMS-SPRINT Paperwork (Online)
§
- Modul by PKPP UMS
§ Week 5 – Troubleshooting Module
§ Week 6 – Communication Module
§ Week 7 – Unity Module
§ Week 8 – Implementation of UMS-SPRINT for Pidato Course
§ Week 9 – Integrity Module
§ Week 10 – Patriotism Module
§ Week 11 – Personality Development Module
Week 12 – Personal Goals Through UMS-SPRINT
This is an elective course that provides students with knowledge in consumer behaviour toward perception, preference, and acceptance of food products. Students are need to explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. This course included the consumer testing method to understand consumers’ food-related attitudes and how these methods can be effectively used. The knowledge and skills in the sensory area with focusing to the to consumer acceptance and behavior on food product is ambarked which focus on principles, procedures and data analysis of consumer responses.
Managing talent is extremely crucial to ensure the sustenance of any organization. It consists of the process of recruiting, selecting, managing, and rewarding members of the organization. International human resource management is more complex in nature and associated with managing people across boundaries. It involves the interplay of three elements: HR practices, type of employees, and the countries involved. Therefore, this subject will cover a wide range of HR activities that are more responsive to international staffing requirements as organizational strategy changes. It will provide students with an understanding of the higher risk exposure of managing talents across countries while trying to achieve organizational goals.
Managing talent is extremely crucial to ensure the sustenance of any organizations. It consists of recruiting, selecting, managing, and organizational rewards. International human resource management is more complex and associated with managing people across boundaries. It involves three elements: HR practices, the type of employees, and the countries involved. Therefore, this subject will cover a wide range of HR activities that are more responsive to international staffing requirements as the organizational strategy changes. It will provide an understanding of the higher risk exposure of managing talents across countries while trying to achieve the organizational goals.
A technical introduction to the fundamentals of structured programming with an emphasis on producing clear, robust, and reasonably efficient code using top-down design, problem analysis, development of algorithm and effective testing and debugging. Starting from first principles, we will cover a large subset of C programming including: data types and expression evaluation, programmer-defined functions including passing parameters by both value and address, selection, repetition, arrays, and pointers. This class will also enable you to begin writing embedded C language firmware for microcontrollers. At the end of the class, you will have the opportunity to apply your knowledge to programme a microcontroller to perform basic input and output functionality and control.