iTEL
Hi all,
A big welcome to the BG20103 Consumer Behaviour Course. I am excited that we could all learn together some imperative in consumer behaviour that will help shape you as a marketing professional in the future.
This course focuses on understanding the major factors underlying consumer behavior. We explore theories and research emanating from marketing, psychology, and sociology, and learn to use these to better understand and predict how consumers will respond to marketing actions.
Hope we will have a great semester learning together.
Best regards,
DR BAMINI KPD BALAKRISHNAN
The focus of this course is to study the impact of economics on the health care system. The subject of Health Economics (HE) is essential to have the understanding the value of spending money and managing it in the health care systems. The students will be introduced the economic in general before going to more specific subjects of health economics, and application of economics in healthcare, with special reference to economic evaluation. Sufficient knowledge of HE is crucial to develop certain policies for the smooth running and optimizing the delivery of health services to the community. It will prepare the students better understand the role economic plays in managing the healthcare system and apply this principle for managing the resource allocation in case of future health care reform especially with respect to healthcare financing. In ever changing world of innovations, it is imperative to obtain the skills and knowledge on how to take decision while evaluating the efficiency of any new health technology.
Process Simulation using Aspen HYSYS is intended for participants who are using Aspen HYSYS for the first time and have little or no experience in computer simulation. It can be used as an introductory course in freshmen chemical engineering courses, or workshops where Aspen HYSYS is being taught. The course can also serve as a reference in more advanced chemical engineering courses when Aspen HYSYS is used as a tool for simulation and solving problems. It also can be used for self-directed study of Aspen HYSYS by students and practicing engineers. In addition, the course can be a supplement in courses where Aspen HYSYS is used, but the instructor does not have time to cover it extensively. This course has been interactively designed where every single chapter has it's own learning outcome with a simple activity as well as reflection. It is expected that participants will be able to articulate simulation skills obtained in this course to solve or plan the solution for complex chemical engineering process simulation problems.
This course focuses on statistical analysis and its application in agriculture. The course will show how statistics is being used to evaluate the results of agricultural research. The course will cover both descriptive statistics, which summarize the data obtained in research, and inferential statistics, which are used to decide whether the results of research confirm the researcher’s hypotheses. Specific topics to be covered include sampling and estimation, hypothesis testing and methods of statistical analysis.
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Course Synopsis: The course introduces students to creative oral and written communication in English through the study of stories and films. It focuses on helping students explore the language, narrative structure, cultural and historical significance of stories in various formats, as well as important literary aspects such as genre, theme and characterisation. The craft aspects of storytelling and filmmaking are also examined. Students are required to engage in written and spoken critical analysis of selected stories and films from a variety of perspectives, and to reflect on knowledge acquired during the process. For this latter purpose, students are asked to prepare a creative reflection video to record their personal responses to the lesson content. In addition, students are given the opportunity to exercise their creativity by producing a short story of their own on a given title. During the collaborative presentations, each group chooses a film to analyse and each member speaks on one aspect of the selected film, such as narrative structure or characterisation. By the end of the course, students will have enhanced their ability to critically analyse and produce creative works, and be able to effectively communicate their responses, both orally and in writing. |