iTEL
Hi all,
A big welcome to the BG20103 Consumer Behaviour Course. I am excited that we could all learn together some imperative in consumer behaviour that will help shape you as a marketing professional in the future.
This course focuses on understanding the major factors underlying consumer behavior. We explore theories and research emanating from marketing, psychology, and sociology, and learn to use these to better understand and predict how consumers will respond to marketing actions.
Hope we will have a great semester learning together.
Best regards,
DR BAMINI KPD BALAKRISHNAN
| GB32403 - Final Year Project 2 (FYP2) is a capstone course designed to develop students’ research, analytical, and academic writing skills. It builds upon the foundation laid in Final Year Project 1 (FYP1), guiding students through the final stages of their research project, including data collection, analysis, discussion of findings, and report writing. Students will apply research methodologies, analyze numerical and graphical data, and present their findings in a structured and coherent manner. The course emphasizes critical thinking, problem-solving, personal responsibility, and ethical considerations in research. Throughout the semester, students will receive continuous feedback from supervisors to refine their work. By the end of the course, students will have developed essential academic and professional skills in research execution, analytical thinking, and effective communication. |
COURSE DESCRIPTION
This course requires the student to work and complete a project by the end of the semester under guidance of an academic staff. This course is aimed to provide opportunity in applying the knowledge gained throughout the study to solve real engineering problems. At the end of final year project I, students are required to complete and present their progress report for assessment and evaluation of their project work.
COURSE OBJECTIVES
The objective of Final Year Project 1 is to lay the foundation of the project with proper understanding of what is needed from the project. Besides this, the report will serve as a mutual agreement between the supervisor (‘client’) and the student on what is expected from the student. Students will develop an understanding of a concept and theory of civil engineering during the literature review and experimental set up. At the end of the study, student will be able to submit the report present the progress of their research including the introduction, literature and methodology during the viva.
COURSE DESCRIPTION
Final Year Project 2 requires the students to complete the project by the end of the semester under guidance of an academic staff. It is a continuation of Final Year Project 1. This course is aimed that the students apply the knowledge gained throughout their investigation to solve real engineering problems. By the end of this phase, the student will also be able to redefine or refine the project objectives and define scopes within the objectives of the project. At the end of Final Year Project 2, students are required to complete and present their report and findings for assessment and evaluation of their project work.
COURSE OBJECTIVES
Students will be exposed to the process of research, design and performing analysis of the result obtained. At the end of the course, student will be able to discuss the findings and provide conclusions in the report and during the viva.
1.0 COURSE DESCRIPTION:
This course is to study the clinical disorder caused by abnormal changes in structure, function and bone biochemistry, muscle, joints and skin. Clinical disorders that will be discussed are including rheumatoid arthritis, gout, psoriasis, osteoarthritis, osteomyelitis, and tumours, etc. These discussions will cover organ / tissue that involved aetiology, pathogenesis, diagnosis, laboratory investigation, and treatment. The prevention of clinical disorder will also be discussed.
2.0 COURSE OBJECTIVES:
The program is expected to ensure the students be able to:
- understand and appreciate the clinical disorders resulting from abnormal changes in the structure, function, and biochemistry of the muscles, skin, bones and joints.
- understand the importance of clinical disorders such as rheumatoid arthritis, gout, psoriasis , osteoarthritis, tumours, etc.
- study and understand the organs and tissues involved as well as the relevant pathogenesis, laboratory investigations, and treatment.
- study and understand the prevention of clinical disorders.
3.0 LEARNING OUTCOMES:
At the end of the course students will be able to:
- understand the etiology, pathogenesis, clinical features, morphology, diagnosis and guideline of management.
- contribute to medical expertise in different settings, both rural and urban to meet the needs of community.
- contribute to research, scientific writing and publishing and development of ideas and technology that will be adopted globally.
4.0 ASSESSMENT:
4.1: Formative assessment (continuous assessment):
carried out throughout the course = through monthly tests=20%;
- Seminar = 5%;
- Attitude & behavior = 5%;
- SM =10%.
Total Mark weightage = 40%.
4.2: Summative assessment:
By examination at the end of 1st and 2nd semesters.
For summative assessment, assess student’s Knowledge: through –
MCQ; MEQ; long Essay on Problem based questions & viva voce.
Assess student’s Skill: through - OSPE & OSCE
Marks Weightage = 60%
Final Exam Passed Marks = 65%
5.0 REFERENCES:
1. Kumar V, Abbas A.K, Aster J.C, 2015. Robbins and Cotran Pathologic Basis of Disease. 9th Edition. Elsevier Saunders.
2. Kumar V, Abbas A.K, Aster J.C, 2017. Robbins Basic Pathology. 10th Edition. Elsevier Saunders.
3. Colledge N R, Walker B R, Ralston S H, 2018. Davidson’s Principles and Practice of Medicine. 23rd Edition. Churchill Livingstone, Elsevier Saunders.
4. Rang, H.P., Ritter, J.M., et al. (2019). Rang & Dale’s Pharmacology, 9th Edition, Elsevier Churchill Livingstone, London.
5. Macleod's Clinical Examination 14th edition 2019 Elsevier Saunders.
All the best!