iTEL
282 Courses
GC30003 ISU-ISU SEMASA DALAM PEMASARAN ANTARABANGSA [2-2023/2024]
| Module: | GC30003 (ISU-ISU SEMASA DALAM PEMASARAN ANTARABANGSA) |
| Room: | PODIUM C 135 |
| Staff: | GEOFFREY H. TANAKINJAL |
| Group: | S1 - UH6342002 |
![GC20003 PEMASARAN PERKHIDMATAN [2-2022/2023]](https://itel.ums.edu.my/pluginfile.php/28168/course/overviewfiles/COVER%20PAGE%20SERVICE%20MKT.png)
GC20003 PEMASARAN PERKHIDMATAN [2-2022/2023]
Service industries are progressively becoming an important source of income for countries worldwide. The exponential growth of the services sector has also been instrumental to stimulate employment opportunities. According to a recent report, Malaysia’s service sector accounted for more than 50 percent of the GDP in 2016 and 54 percent of its workforce is contributed by the service industry (The World Factbook, 2017).
This course examines the important and growing role of service marketing in both consumer and organizational target markets. Specifically, the course aims to acquaint students with the unique challenges inherent in marketing of services; and the theoretical concepts, tools, and strategies needed to address them. By discussing current issues in services marketing and customer service strategies, this course offers a better understanding of effective customer relationship management; key service delivery elements; and service recovery strategies that lead to the successful implementation of customer focus in service-based businesses.
GB30403 ISU-ISU SEMASA PERBANKAN ANTARABANGSA DAN LUAR PESISIR [2-2022/2023]
In this global economy, onshore and offshore banking in financial sector is much more a function of business and portfolio management than private accounts in the past. Year by year, the world’s access to information technology and capital has reaffirmed the need to explore and expand our knowledge of banking information. Therefore, this course covers current issues in international offshore banking and finance, especially introduces the basic concepts of international offshore banking and finance including its pros and cons, recent trends, issues and developments in the international finance industry. Next, this course discusses in depth the financial cycles, including the booms, bear, recession and crisis in the international financial sectors. Integration of financial processes in the global market environment is also highlighted. Use of selected current theoretical and methodological approach in the financial industry will also be address in part of this course.
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Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, MALAYSIA